During the 100, EDWARD BERNAYS & Their Technology Off Pr
CAMBRIDGE, Size., azing tumble off dates, website subscribers, explanations or any other oddments away from many years from devising practical strategies. Can also be this guy lose names! Caruso, Edison, Nijinsky, Woodrow Wilson and you will, naturally, “my buddy Sigmund Freud.”
“So one day, India phone calls me upwards . ” begins Edward L. Bernays, where he function Prime Minister Nehru’s aunt phoned him you to time into the 1947 to look for their suggestions about the best way to offer the idea of democracy toward subcontinent.
Immediately after an excellent century, Bernays movements reduced however with a free, pretty sure gait
Ed Bernays assisted explain the present day beliefs regarding pr, therefore a little notice-advertisements passion comes without a doubt, specifically anyway such many years. The person whom trained students to such detergent, which caused it to be fashionable for ladies so you’re able to smoke long before “You have Advanced significantly, Little one,” just who offered civil-rights also light bulbs — the father away from Pr — turned 100 now.
The brand new affair might have been ations and you may informative meetings, and you can this evening which have a fancy people in the Charles Resort one to received 350 someone, generally Publicity sizes. It’s an effective testament towards big attraction and you may guile of the fresh elfin Bernays you to definitely no-one remarked through to the new Pr gaffe out-of carrying their centennial affair on the wedding from John F. Kennedy’s murder, inside Ungarsk kvinder til salg the Kennedy’s really outdoor space.
Abraham Lincoln immediately following had written, “He who molds public opinion is far more effective than simply the guy just who can make rules.” In the event that’s very, Bernays is one of the most important numbers of your own century. A government propagandist while in the Globe Conflict I, Bernays turned just what he read if you’re employed by Wilson’s Agency regarding Conflict into the a discipline that used surveys, scientific search, emotional opinion and you can eager showmanship on “technology out-of agree,” just like the Bernays’s well-known keywords had they. (more…)